OpenText Web & Social Analytics
Delivering insight into real-time Web and social interactions across all of your online initiatives both inside and outside the firewall
On the social Web, it is no longer an option to look solely at the visitors to your Web site as an indicator of the success of your product launch or brand equity. Customers, consumers or investors now thrive in social communities of like minds, perhaps even discussing your organization or inquiring about your services. As a marketer, you may want to promote your product in the social network to reach these highly qualified and interested individuals where they live and draw them back to your Web site for continued conversations. And in the social workplace, consumerization of the Web has shifted your user's expectations of how a business application should look and feel. An HR manager, for example, may want to better understand the knowledge experts within the own organization by looking at who is contributing the most content to internal applications.
OpenText Web & Social Analytics can deliver real-time visitor and social interaction information that provides organizations with the ability to optimize their online initiatives by identifying actionable trends within their visitor base. It is ideal for any organization looking for an enterprise-class alternative to Internet-only analytics solutions; helping ensure that marketing data and competitive insights are safe and completely within their corporate control.
Onsite and Secure
Some analytics tools can track the visitor as they navigate to your Web property but stop when your potential customer enters the door into your secure domain. With Web & Social Analytics, registered events are connected to specific actions that your organization wants to report and analyze – both outside and inside your firewall. You can apply click stream analytics to internal (secured) data that is not easily accessible to Internet-based analytic solutions.
Extensible and Real-Time Reporting
Capture events and have them immediately available for reporting/analysis. With minimal or no latency or lag between when the user event occurs and when it is visible in the reports, you can get instant feedback on how the Web site or social application is performing.
Common requests like tracking a user viewing a page or buying a product on the Web site can be grouped logically into cohesive events types by application. For example, a page view event captures the page that was viewed, how much time it took for the page to load; or for a product sale action, store the product name, the price it was sold, and so on. Web & Social Analytics offers the flexibility to define a custom event model, such as defining what information you want to collect from your online initiatives.
Integrated and Accessible
Web & Social Analytics is tightly integrated with OpenText ECM Suite; helping ensure that marketing data and competitive insights are safe and completely within their corporate control.
It has been integrated with OpenText Social Communities to provide out of the box social analytics reports. Real-time feeds of activity happening on Twitter or Facebook can be viewed in line with activity happening on your local Web site. It is also seamlessly integrated with our OpenText Web Experience Management solutions. In addition, Web & Social Analytics can be integrated with any backend application or multiple Web properties to capture user events/reports that are specific to your business goals.