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  • Personalization and Social Media

    Posted on May 17, 2012

    For: Marketing, business and IT leaders who want to better understand how the rise of social media has changed the way marketers perform their jobs, how mobile devices have changed the marketing landscape, and how one company has adapted social media tools to improve customer loyalty. Topic: This podcast discusses how social media has changed the way the world communicates and the impact on marketing. Contributor: James Latham, Chief Marketing Officer, Open Text... more

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