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OpenText Media Management

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Digital Asset Management is a core technology and a critical infrastructure component for Customer Experience. From creation to consumption, OpenText Media Management provides a "single source of truth" and consolidated asset repository for marketing, branding, commerce, video and global distribution. It’s an integral part of an ecosystem with interconnected and interdependent contributors and production environments (such as agencies, photo, video, audio, graphics, layout) provisioning digital media content for the multi-channel digital supply chain, digital operations, marketing and brand management.

Did you ever realize how a single image - your hero shot - is used in hundreds of different campaigns, ads, channels and devices? What about all the effort to create that single best hero shot? Watch the video and you'll see what we mean.

Whether you're a customer experience expert, creative guru, e-Commerce executive, digital architect, brand doctor, the big chief or a marketing minion, you want to tame the digital jungle.

OpenText Media Management is doing that for global enterprises across a broad spectrum of industries - including media companies, banking, financial companies, retailers and top name brands as well as museums and public institutions.

OpenText Media Management is an enabling business application that serves the entire enterprise by extending business processes with digital media workflows and DAM services for secure, controlled access to digital media assets - inside and outside the firewall.

You know that DAM, done well, increases productivity and granular control of digital assets allows companies to better manage brand value, content marketing and customer experience with workflows to approve, dynamically transform and publish to any channel and device fueling digital experiences and customer interactions.

With Media Management, customers reuse and repurpose rich media content, maximizing the lifetime value and ROI of digital assets. As the system of record, Media Management adds governance to rich media and enables integrated applications, the organization’s supply chain and partner access to consistent, approved content.

But it is not just about DAM.

DAM is one part of a bigger journey in digital transformation.

DAM coexists with many other technologies for marketing, business processes and back office. OpenText Media Management is part of a broad portfolio of technology solutions including the Experience Suite, Process Suite, and Content Suite.

OpenText Customer Experience Management maximizes customer lifetime value with creation to consumption of relevant digital experiences at every point of interaction across any channel. From marketing optimization to customer contact programs, OpenText is connecting the customer journey for better customer engagement and insight.

Marketers enjoy a simplified user experience that helps them prove returns on digital engagement, better understand their customers, and easily manage the omni-channel customer journey through analytics, marketing optimization, mobile experiences, and voice of the customer care programs.

Wherever you're at in your journey, we'll meet you there and help you move forward.

As a leading enterprise Digital Asset Management solution, OpenText Media Management has workflow-driven, multichannel capabilities for producing, publishing, and distributing digital media and content through a secure, scalable platform.

OpenText provides the core enterprise infrastructure, key platform components and capabilities supporting the DAM ecosystem with the efficiencies of “create-once, use-many” to repurpose, re-express, reuse, and re-create.

Our customers have measurable gains in productivity from automated, collaborative processes and centralized, searchable repository. Focusing on our core competency and a platform to interconnect and integrate with other components is a major OpenText differentiator.


Accelerate and simplify Marketing and Agency Collaboration for digital assets: Enhanced collaboration enables marketers to collaborate effectively with their agencies for content production, review and approvals.

OpenText Media Management Graphic
Manage Team and their Tasks Graphic

Adobe® Creative Cloud® Integration: Provides designers with a direct and deep integration within Adobe CC suite to enhance reuse of media assets and also streamline creative processes.

Adobe Creative Suite Integration Graphic

Deep integration with the Adobe® Creative Cloud® applications: allows designers to work within their familiar applications and place images from OTMM as well as open and save Adobe® InDesign® files into the DAM. The integration provides lo-res and hi-res swapping of images to improve performance while working on layouts as well as full management of linked file relationships.

Adobe Creative Cloud applications Graphic

Floating palette extension: within the Adobe® Creative Cloud® applications, OTMM appears within the user palettes. Shown here is the view within Adobe® Photoshop®. Assets can be dragged and dropped from the palette and saved back into the DAM after editing is complete.

Floating Palette Extension Graphic

Dynamic Content:Custom branded home pages based on user groups. Brand Affinity gives user groups a custom look and feel. "Widget" components let you customize the capabilities, such as drag and drop or add new assets.

Intuitive Search: Use facets to drill down and find what you need, suggestions, advanced search, saved searches, and recent searches.

Folder Browse: See all the assets in a selected folder. Add asset to the folder. Subscribe to folder events and get notified of changes.

Responsive Design and Touch Enabled: Compatible with iPad out-of-the-box.


  • Pragmatic REST API implementation
  • Written on top of the Java API (SDK)
  • Works with OpenText Application Gateway (OTAG)
  • For more information, visit https://developer.opentext.com


Digital Asset Management involves building taxonomies and data models, architecting a robust system, and integrating and developing custom capabilities to fit your organization's needs. All of these are extremely important but one area that also requires attention is user adoption. “If we build it, they will come” is a misconception in DAM.

OpenText has redesigned the Media Management user experience to make it more simple and intuitive, while maintaining all of the enterprise-level power to support large and small operations.

  • Browser-based, HTML5
  • Responsive design and touch-enabled for iPad
  • Custom branding for user groups
  • Functional “widgets” for personal workspaces
  • Extensible to other applications

Featured Customer: Argos

OpenText Media Management system capabilities has enabled Argos to expand its product offering. Argos is one of the UK's leading food and non-food retailers – a multi-product, multi-channel business with fast delivery networks. OpenText provided the business with full control of its assets. Automated processes and reduced costs with a single source of content for all campaigns, videos and creative assets.

Featured Customer: DDR

DDR Corp. enables immediate, convenient access to marketing collateral with OpenText Media Management

Featured Customer Stories

PBS logo


As we continue to build new digital experiences online, we really want to re-purpose content rapidly in ways that we couldn’t in the past. Having content readily available in Media Management makes it much easier to find, repurpose, and build out those beautiful digital experiences.

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Products: OpenText Media Management , OpenText Process Suite

Marks and Spencer logo

Marks and Spencer

With up to 800 users and up to 2,500 assets being submitted daily, in addition to ongoing management of existing assets, it’s imperative that we have efficient processes. OpenText has all but eliminated unnecessary asset recreation. Our users can quickly locate assets and make required changes within the OpenText system, helping speed up publication and keep costs down.

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Products: OpenText Media Management , OpenText Optimize Service Programs , OpenText Professional Services

SAP logo


In a content-driven marketing organization like ours, the ability to manage the lifecycle of the content and then deliver it across a variety of channels really brings efficiencies to the company.

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Product: OpenText Digital Asset Management for SAP Solutions

Life Sciences Company - OpenText Media Management logo

Life Sciences Company - OpenText Media Management

OpenText Media Management helped immensely in getting the structure organized and facilitated the search and download of assets.

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Product: OpenText Media Management

2016 CODie Award

OpenText Media Management won the prestigious 2016 CODie Award for "Best Digital Asset Management Solution". The award recognizes the most innovative products impacting businesses across the world.
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Recognized Leader

Forrester Research named OpenText a leader in its latest report: The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016, finds that OpenText Media Management is among vendors that “provide broad offerings that go beyond just rich media management.”

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What's New in Media Management?

Download the product overview and find out why this has been our most successful release EVER!
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It's not just about DAM

Learn about OpenText Experience Suite, an integrated family of OpenText solutions and applications for Customer Experience Management (CEM) to take your customer journeys to the next level.
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