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Marks and Spencer

Marks and Spencer Serve Up Their Digital Assets with OpenText

Marks and Spencer logo

OpenText Media Management provides single, enterprise-wide Digital Asset Management for over 100,000 assets, serving multi-channel retail operations

With up to 800 users and up to 2,500 assets being submitted daily, in addition to ongoing management of existing assets, it’s imperative that we have efficient processes. OpenText has all but eliminated unnecessary asset recreation. Our users can quickly locate assets and make required changes within the OpenText system, helping speed up publication and keep costs down.

Conrad Henson, Product Owner, Visual Assets, Marks and Spencer


  • Multiple, inefficient, Digital Asset Management (DAM) systems and strategies, negatively impacting brand consistency
  • Lack of automated Rights Management, increasing the risk of non-compliant asset licensing
  • Time wasted creating assets that already exist and recreating assets where a change to existing asset would suffice



  • Single, enterprise-wide DAM, replacing multiple systems, providing consistent, efficient, and cost-effective processes
  • Improved ability to ensure asset licensing and Rights Management terms are not breached
  • Reduction in unnecessary asset recreation through greatly improved search and in situ updates

About Marks and Spencer

Marks and Spencer (M&S) has grown from its “Penny Bazaar” market stall roots in 1884, to a £10 billion turnover, international, multi-channel retailer. Selling clothing, home products, and food sourced from 3,000 global suppliers, they now employ 86,000 staff, with almost 800 UK and over 450 international stores in 54 territories. Their multi-channel business contributes £800 million to their revenues through M&S.com, with 5.5 million weekly site visits.