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Coca-Cola Amatil

Coca-Cola Amatil automates email order processing

Coca-Cola Amatil logo

Multinational beverage distributor leverages OpenText technology to improve customer order accuracy and sales execution

We had to find a way to address the growing number of orders that come to us via email that had to be entered into the system manually. We had some trading partners that didn’t have the technology to be able to move to EDI, so OpenText Email2EDI provided a solution to automate the processing of these incoming email orders without the need for the customer to invest in the change.

Jeanelle Frazer, EDI Coordinator, Coca Cola Amatil


  • Accommodating smaller trading partners that don't utilize EDI
  • Processing email orders was manual and time-intensive
  • Inefficient use of internal resources



  • Achieved 100-percent accuracy rate when processing email orders
  • Enabled the promotion of four staff members to other important functions
  • Improved order accuracy
  • Sped up order processing and extended order cutoff times

About Coca-Cola Amatil

Coca-Cola Amatil (CCA) is one of the largest bottlers of nonalcoholic, ready-to-drink beverages in the Asia-Pacific region and one of the world’s top five Coca-Cola bottlers. The company operates in six countries—Australia, New Zealand, Indonesia, Papua New Guinea, Fiji and Samoa—and employs 13,356 people, reaching 270 million consumers through more than 740,000 customers.