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Consumer Goods solutions

Anticipate consumer goods demand with optimized supply chains and engaging experiences that boost customer loyalty

Today's challenges

Global incidents, such as COVID-19, have changed global consumer goods needs, creating a ripple effect in today’s supply chains and new challenges for Consumer Goods companies, including those involved with food and beverage production, packaged goods, clothing and electronics.

Fluctuating inventory demands

A lack of visibility into future and current demand makes it difficult to respond to changes, resulting in empty shelves and skyrocketing prices of goods that affect customer loyalty.

Grabbing, and keeping, consumers’ attention

With an increasingly competitive landscape, companies need the technology to produce quality content that boosts customer engagement and anticipates and influences consumers’ path to purchase.

Getting personal with buyers

Today’s consumers are increasingly more educated about their buying options increasing the need for relevant, connected experiences and personalized product messaging.

Maintaining flexible supply chains

As supply and demand fluctuates, supply chains need the flexibility to change paths to maintain their integrity and keep up with the changing demands.

Customer success stories

OpenText Consumer Goods solutions benefits

In the past, [consumer products] companies haven’t generally been associated with being at the forefront of implementation of cutting-edge technology. But as a growing number of consumers research, purchase, and engage with brands digitally, it will likely become imperative for CP companies to adopt newer technologies—or risk being outdated.

Deloitte, 2019 Consumer Products Industry Outlook

OpenText Consumer Goods solutions

Safeguard external digital data

Read the IDG report to learn how to secure the digital supply chain’s people, systems and things with identity and access management.

Read the report

IDG report External Digital Data: Essential for Business, a Challenge to Safeguard

Contact us to speak with a member of the Consumer Goods team